The election is over (well except in Minnesota). Obama’s campaign made history in any number of ways, including the campaign’s strong design sense and the amount of freedom given to volunteers. Design for Obama ties those two elements together.
Campaigns, politics and, governing are normally all about control:
- Control of the message
- Control of the image
- Control of time and money
- Control of everything!
The Obama campaign clearly mastered the “give up control to get control” concept. If you want to win, you have to give up a lot of control while still maintaining control. Interesting concept.
This approach wouldn’t have been successful without a compelling candidate, a compelling message, superb communications strategy, a disciplined team, and a whole lot of trust. That so many people could independently create designs that support, and rarely seem to conflict with, the campaign’s themes is an extraordinary achievement!
