I shop at Amazon.com all the time. They’ve been using my purchases to suggest other things I might want to buy via email or when I visit “Bill’s Store,” made just for me. Every now and then there’s a suggestion that interests me, mostly a book or jazz I hadn’t heard of before.
Tonight I went to Amazon to order more Orville Reddenbacher’s Popcorn. After completing the purchase, I went to MY store and found a set of tags or categories. I click on a tag and it shows me the corresponding suggestions. Seems Ajaxian. Excellent!
I hover over a suggestion and shows me more info. I can purchase immediately. I can tell them I own it already and rate it.
All of this gives Amazon even more info about what I might like to buy. Given the news about AOL releasing customer search information, perhaps I should be worried. Instead, I’m really pleased:
Amazon is getting to know who I am and what I’m really interested in!
