bill berry

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Why Zigging Is The Enemy of Innovation

As Henry Ford may have once said, “If I asked my customers what they wanted, they would have said, ‘faster horses’.”

This is why a real innovation culture in a business is really, really hard to cultivate. People’s first instinct is just to copy the competition with a tweak, and hope for the best.

But that’s not how transformational innovation is built. It never has.

This sounds like “best practices” to me. Why pursue mediocrity???