Why Zigging Is The Enemy of Innovation
As Henry Ford may have once said, “If I asked my customers what they wanted, they would have said, ‘faster horses’.”
This is why a real innovation culture in a business is really, really hard to cultivate. People’s first instinct is just to copy the competition with a tweak, and hope for the best.
But that’s not how transformational innovation is built. It never has.
This sounds like “best practices” to me. Why pursue mediocrity???